How to get more customers: Don't be shy!

Start-up people ask me all the time, "How can I get more customers?" Well, maybe the answer is, "Don't be so shy!"

It's obvious that to get known, you have to be known. But, how to do that?
How does someone like Richard Branson - who started with almost nothing, like you - build one of the biggest, best known, and best liked group of companies in the world?
Read here Alison COLEMAN's revealing article in Forbes.