Case studies

Case study: Musk and Tesla Motors

He became an entrepreneur because he, "wanted to radically change the world for the better." In other words: he is living his passion. Read the full story here.

Start up case study: design & fashion

Read about how a love of colour bred success here

Start-up case study: seaweed products

Read about how a seaweed obsession paid off here.

Start-up case study: rolling 'incubator' in Africa

Now this is a good idea, and not just for the countries of Africa: a bus lead of start-up experts going around talking to people about creating a business. I wouldn't mind doing this in Greece, for example. Anyone got a bus and some seed funds?  Read the case study here. Enjoy, again thanks to the BBC (GB).

Start-up case study - bee products in Greece

Here is a nice story - thanks to the BC (GB) news service - about a couple who met at work and converted the love of one of them for bees, and their love of each other, into a viable long-term business. No flash-in-the-pan this one, but a heartening and honest story about the vision and the hardships, and the disagreements (on-going) that are a part of most start-ups. While, I am usually rather skeptical about couples, or even friends, starting a business together - what works in a personal relationship does not necessarily (even usually) translate into a good working relationship - this one seems to work despite the ongoing conflicts. Perhaps, because these conflicts are talked about openly, they have found a way to make it work.  Enjoy the case study here!